As a marketer, you focus on a few things: how your customers think, what they want, and how can you get them to buy your products. The interesting thing about online marketing is that it’s always changing and what customers love today, they may not like tomorrow. You always have to be informed because influencers come up with new trends that most consumers tend to follow. Alternatively, there could be a new invention or a new way of doing things that consumers may adhere to. The following are some of the trends taking over the online advertising platform.
For a long time, marketers have relied on visual content to attract customers. However, that is changing as more consumers buy smart speakers. These devices allow the user to search the internet or listen to their favorite tunes by voice command. Therefore, a smart online marketer should look for enticing audio content.
Research into big data and analytics has enabled firms to get more information about consumer activity and behaviors. The data allows firms to predict consumer spending behavior and lead to more conversions. Therefore, your work as an online marketer should be to see how you can utilize such information for successful marketing campaigns.
Nowadays, there is an app for almost everything. Interestingly, mobile developers have barely scratched the surface. There is potential for more interactive apps. For example, app creators are looking into ways that they can make mobile ready digital contract creation easier and less complicated. As an online marketer, look for emerging or popular applications to place your ads in since they have the most traffic.
In the past, it was perfectly normal for advertisers to place ads on web pages regardless of the content being viewed by the user. However, times have changed, and people are more conscious of online ads. Native advertising is a fairly new concept whereby the advertised content blends in with the web page. It is less intrusive. If you are looking for a more effective way to advertise online, consider native advertising.
A micro-moment is a brief period that allows the consumer to use their mobile device. Examples of micro-moments include someone responding to a text or checking the time. This has become the new trend for those people conscious about spending too much time online. If you want to get ahead of the competition as a marketer, you should look into ways that could enable you to take advantage of micro-moments.
Although online marketing is the right way to go, it can be challenging if you don’t know which trends to follow. Consumers go with what they think is cool and new. Therefore, smart marketers pay attention to the trends and incorporate them in their marketing strategy. This article mentions some of the emerging trends and can act as a starting reference point for most marketers. However, it shouldn’t be the only reference point, marketers should pay more attention to the internet and social media.